“Risk comes from not knowing what you're doing.”
Warren Buffett
The key to strategic success lies in a deep understanding of markets and products, which is essential for executing winning projects in the global competitive landscape.
The fast-moving consumer goods (FMCG) market evolves quickly, with short life cycles driven by changing consumer needs and rapid product obsolescence. This category also includes home care products, a sector that is increasingly dynamic and innovation-oriented.
Deoflor Virtual Shelf:
A single database for data input and analysis, accessible via a web app.
At Deoflor, we recognize the strategic importance of in-depth market knowledge. This understanding gave rise to the Deoflor Virtual Shelf project, a globally powered database of retail shelves.
We have a global network of collaborators who conduct detailed in-store surveys. The collected data is uploaded to our Virtual Shelf database for analysis, providing insights into price and product trends. The goal is to guide our Clients toward successful businesses while also generating innovation ideas by making data-driven strategic decisions.
The information collected includes:
- Retail landscape: banners/groups, store types, market share.
- Overview of ranges/categories: private labels, leading brands, other brands.
- Specific product details: photos, description, brand, owner, price, packaging, weight, fragrances.
…as well as key points and conclusions.
Achievements
Since January 2015:
…and thousands of products recorded. And we will continue to grow!
