Deoflor is a company specialized in third-party manufacturing. Our Home Care products are on the shelves of worldwide retailers under the brands of our Clients, whether they are Multinational Leading Brands, Local Brands, or Private Labels of Large Retail Chains.
“Deoflor was born under a lucky star in 1961, the year the first man went into space. In 1980, the company was acquired by the Guenzi-Bellotti family, and Ausilia Bellotti took over the management, becoming one of the few female entrepreneurs of that time.
Back then, we were a small family business with the owners involved in every aspect of the management. Growing up around machines and laboratories, I used to spend afternoons after school playing in the offices. Today, one of those offices is mine.
Some of the employees who still work with us today saw me growing up, teaching me a lot and enriching me with their experiences. Now, my role is to guide them towards great achievements.
From the very beginning, our goal has been to create a welcoming atmosphere in homes around the world, improving bathroom hygiene and air freshening. Every day, we are committed to simplifying and speeding up innovation and production, constantly expanding our product range. This commitment translates into actively collaborating with Clients in the development of customized solutions, as well as introducing innovations created internally.
In recent years, we have specialized in gathering and analyzing market data to offer our Clients the best advice to make an impact in their categories. We aim to be industry experts, not just product experts, with a market-oriented approach.
I continue to experience the company’s growth and evolution; our values have become stronger and are shared by all Deoflor employees. I am lucky to work with a team that faces each day with a smile, passion, and love for their work, dedicating themselves with attention and dedication to Customer satisfaction. Looking into the future, we integrate sustainability into every aspect of our operations, guided by an awareness of environmental and social challenges.
For me, every team member is more than just a colleague: they are part of our family and contribute to our shared commitment to a better future, putting the Customer at the center of every initiative!”
Gianluca Guenzi – CEO, Deoflor.
Expansion of the Sales, Marketing, and Customer Service departments.
A Client achieves with us a significant market share in a new category.
Investment in new capabilities for powder-based home care products.
Opening of a new production facility in Serbia.
Reorganized R&D, Supply Chain, and Production, increasing warehouse capacity to 6,000 pallets.
Deoflor becomes the first company in Italy to receive IFS HPC certification.
The Quality Control System is awarded UNI EN ISO 9001 certification.
R&D is significantly enhanced to develop new products for growing market demands.
Distribution expands across Europe, with Private Labels becoming the company’s second major business area.
A new product category is launched: air fresheners for both small and large spaces.
Deoflor initiates a significant partnership with a leading multinational corporation.
The Guenzi-Bellotti family acquires the company.
Foundation: Deoflor begins producing solid toilet rim blocks.
